Nstrategic planning lecture notes pdf

View homework help lesson 9 strategic planning lecture class notes from mgt 253 at mesa community college. But we will also encourage you to take responsibility and initiative for how you implement those strategies on a daytoday tactical level. Association planning is not the same as the planning for universities or businesses or government agencies. This is because, at the mba level, it is not sufficient to know about the subject it is necessary to be able to apply ideas in order to carry out strategic analysis of real problems. Strategic planning is a disciplined process for making key decisions and agreeing on actions that will shape and guide what an organisation is, what it does, and why it does it. Jun 06, 2011 introduction to strategic planning dr. Although closely related, strategic planning focuses on establishing your organizational. Strategic planning allows an organization to make fundamental decisions or choices by taking a longrange view of what it hopes to accomplish and how it will do so. Individuals and organizations have operated for hundreds of years by planning and. Porters frameworks and the resourcebased view of the firm pdf. Discuss the reasons for formal human resource planning.

Strategic planning is one of the most challenging and exciting exercises an organization can undertake. A strategic plan is an overall defined course of organizational action for a set period of time that guides daytoday decisionmaking and activity. At the individual level, it is useful to adapt strategic planning tools and technique to ones own job and position. A marketing plan deals primarily with implementing the market strategy as it relates to target markets and the marketing mix. Define strategic management and its four key attributes define. Strategic groups are organisations within an industry or sector with similar. Pdf information system strategic planning lecture notes. Kathy burks, whose strategic planning expertise contributed to the success of. Second planning workshop after the planning workshop information has been gathered into a workbook, another workshop should be planned. Chapter 5 planning lecture notes 5 mgt 3120 studocu.

Manager of business development, doster construction strategic planning. Pdf this chapter on the strategic management and strategic planning process. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas. The preplanning process is an opportunity to identify where you are as a business within your industry.

A handbook for implementation has been developed as a companion volume to a handbook for strategic planning department of the navy total quality leadership office publication no. Thinking and planning strategically at the personal level requires similar inputs, questions, and approach, and develops your capacity to participate in planning efforts for teams and higherlevel entities. Strategic planning should not be confused with other planning processes such as business plan ning, program planning or community plan ning, also referred to as neighborhood planning. Planning is an important aspect of strategic thinking and management. University, took the entire strategic planning establishment to task in his book, the rise and fall of strategic planning. To define strategic planning and determine the rationale for developing strategic plans to identify the key steps in strategic planning to manage the strategic planning process. This chapter on the strategic management and strategic planning process provide an insight on the basic knowledge on what is strategy and strategic management. The population in sunrise valley is still very poor, but there has been a recent addition of work ing class home owners in a newly built part of the community. These characteristics are different from those in other strategic groups in the same industry or sector. It is a plan for meeting challenges posed by the activities of. This course text is part of the learning content for this edinburgh business school. Hi fellas, check out this superb ebook on strategic management for mba and management students.

Originally used at the grapefruit economic workshop, this material was. Strategic planning is a process of looking into the future and identifying trends and. Alex scotts executive teaching includes running strategic planning sessions for. Jul 12, 2012 how to set and achieve any goal you have in your life with john assaraf part 1 duration. Strategic thinking and subsequent management must result in action. Planning occurs at many levels, from daytoday decisions made by individuals and families, to complex decisions made. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The costs of project control can be minimized by understanding the sources of the vicious circles. Strategic management lecture notes,ebook,pdf download for. Describe the steps involved in the hr planning process as discussed in class. Management information systems notes lecture 2 september 2005 these notes are for class use only. Pdf strategic management and strategic planning process.

Return to contents list strategic market planning a strategic marketing plan is an outline of the methods and resources required to achieve organizational goals within a specific target markets. Th e practice has become widespread for many reasons, but the chief one is the evidence that strategic planning typically works, and often works extremely well. If you continue browsing the site, you agree to the use of cookies on this website. Strategic planning is systematic procedure to establish the long term objectives of an organization and the policies and strategies that oversee the achievement, use and disposition of resources. Business strategy lecture notes colbourne college on. A handbook for implementation was done by a logicon syscon corporation team under subcontract to k. The first is whether you want the association unit to plan as a notforprofit, or as a profit organization. Lecture notes on construction planning and scheduling emad elbeltagi, ph. A strategy is an administrative course of action designed to achieve success in the face of difficulties. Therefore, the facilitator and planners should discuss the most often used terms before they use them in planning.

Strategic management is defined as the process of evaluation, planning, and implementation designed to maintain or improve competitive advantage. The business model is more often tailored for a hierarchical organization with topdown control, although this has softened in the dotcom era. Strategic planning and implementation, strategic planning. It covers planning to do strategic planning, covering the background issues that need to inform. Lecture notes strategic management i sloan school of. By working on a strategic plan together a team can. Understand what goes into each step of the planning process. Planning principles and practices victoria transport policy institute 3 introduction planning refers to the process of deciding what to do and how to do it. Lesson 9 strategic planning lecture class notes 09 lecture.

Many plans are simply filed away because of their obsolescence after the first month or so. Planning is a general term that sets a clear road map that should be followed to reach a. Strategic groups are defined by firms operating similar strategies or competing on similar bases. Shes frequently tapped to lecture at the university of nevada in reno and the university of phoenix in reno on management and planning topics. It provides an outline for you to plan, organize and conduct your conference, document and execute your plan, and to monitor and adjust your strategic plan, as needed. Strategic management course notes strategic analysis lecture 2 chapter 1 business models vision, mission, values learning objectives. The most important requirement around the use of strategic planning terms and concepts is that the facilitator and planners share common interpretations, at least during the planning process. Any use of these notes for making profit is not permitted.

Lecture 1 6 the or methodology formulate the problem observe the system verify the model and use it for prediction formulate a mathematical model of the problem select a suitable alternative present. Notes of strategic planning with dynamism and success. Strategic planning model many books and articles describe how best to do strategic planning and many go to much greater lengths than this planning response sheet, but our purpose here is to present the fundamental steps that must be taken in the strategic planning process. Using a handbook for strategic planning, the senior leadership team can complete most of the. Lecture notes strategic management ii sloan school of. Strategic planning involves charting a course that you believe is wise, then. Ict in market research and ict in market researchand ict in market research marketing notesmarketing notes strategic marketing planning. Building a foundation for your future 2 introduction this workbook is designed to help producers become more familiar with how to construct a strategic marketing management program for their business.

The principal research for strategic management for senior leaders. Determines, shapes, reveals the objectivesgoals of a company. It does so using a risk management model which is set out in the next section each element of the model is explored in further detail. Jagdish sheth, a respected authority on marketing and strategic planning, provides. About me adjunct lecturer at hks two decades experience in the nonprofit and philanthropic sector, designing and leading large global and national initiatives and organizations.

As one of the developers of mystrategicplan, erica has stripped strategic planning of its fate as a static document. Your organization has decided to prepare a strategic plan. Strategic planning strategic planning toolkit by janet shapiro email. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning model in choosing the strategic planning model, two main things need to be considered. Why are planning and strategic management important.

The strategic planning reference and resource book has been designed to familiarize you and help you through the strategic planning process in a stepbystep approach. Since then, such approaches have been used by business, government, and nonprofit organizations. It is a plan for meeting challenges posed by the activities of competitors and environmental forces. You as the student at the end of the lesson, should be able to. It is a time to reflect on how you are doing as a business relative to your competitors and your business objectives. Marketing management notes unit 1 indian economy notes legal method lecture notes 140. Understand basic management principles applying to individuals, small and large organizations grasp the basics of management functions.

Notes from the combined financial and working group sessions. She hosts workshops and has spoken at conferences nationwide. Strategic planning edinburgh business school v using the course package it is widely accepted that strategic planning is extremely difficult to teach effectively. The plan failed, not because we failed to plan but we failed to. Strategic project planning what changes in process, organization, etc. Strategic management notes lecture notes, lectures 1. The challenges of strategic hr planning, maintaining a competitive advantage, reinforcing overall business strategy, avoiding excessive concentration. A video of the original lecture 27 has not been located on the web. A later version of this content was found in a different kelley school of business video. Strategic managementunit i strategy and process 9conceptual framework for strategic management, the concept of strategy and thestrategy formation process stakeholders in business vision, mission and purpose business definition, objectives and goals corporate governance and socialresponsibility. Strategic thinking and strategic management strategic planning is only useful if it supports strategic thinking and leads to strategic management and, even more importantly, execution.

Strategy is the complex plan for bringing the organization from a given state to a desired position in a future period of time. Im going to speak about strategic planning, especially for creative businesses and cultural. Below is a brief description of the five steps in the process. The reason for strategic or longrange planning is to assist the company in establishing priorities and to better serve the needs of the stakeholders. Introduction to strategic leadership 3 in strategic leadership, we will help you develop that bigpicture understanding of how to guide your actions. Instead, he used one presented in an unpublished paper by harvard colleague kenneth r. Information system strategic planning lecture notes information system strategic planning week 3 the value dan risk of creating an enterprise architecture. A handbook for implementation lil foreword strategic management for senior leaders. Introduction to strategic planning replaces developing a strategic business plan the material in this publication may not be reproduced or transmitted in any form or by any means electronic, mechanical, photocopying, recording or other without. They were created from several research and academic references. Strategic planning became prominent in corporations during. This2009versionofthehandbookonplanning,monitoringandevaluatingfor developmentresultsaimstosupportundpinbecomingmoreresultsorientedand.

Strategic management lecture 1 slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There are few lecture notes with me that i will share later. Anthony, author of planning and control systems 1965, one of the books that laid the foundation for strategic planning, didnt give his own definition of strategy. Course overview, different perspectives from the instructors. Unlike other business courses that concentrate narrowly on a particular function or piece of the businessaccounting, finance, marketing, production, human resources, or information systems, strategic. Committing ourselves to the planning process is different than committing ourselves to a plan. The distinction between strategic thinking, strategic management and strategic planning 45 strategy in actionquick strategic thinking in unfavourable circumstances45 strategy in actionsony the disruptive innovator 50 principles for the successful use of strategy 61 finding the right strategic mix of entrepreneurial creativity and.

A strategic plan must be flexible and practical and yet serve as a guide to implementing programs, evaluating how these programs are doing, and making adjustments when necessary. In effect, mintzberg declared strategy did indeed have several meanings, all of which were useful. Understand strategic planning and its use understand how project management tenets can be applied to initiation of new products. The timing, magnitude, and duration of different controls affects performance. Produces policies and an action plan to achieve the objectives. It includes diversifying, merging and acquiring businesses. Introduction to digital marketing auditing full notes environmental law good college notes provided by the college. It includes reformulation of major goals, make major investment, going for new products, new technology, new market, innovative decisions and so on. Definition strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. A course of action that leads to the achievement of the goals of an. Strategic planning is developing a vision for the future and charting a course that you believe is.

If the workshop is residential, use the evenings for colloquia or meetings. Hr planning as a strategic processemployees as resourcesgoal attainment, linking hr process to strategy, involvement in strategic. Business strategy course online course goal the goal of this unit is to give learners the knowledge and understanding of how a business unit can strategically organize and plan for likely future outcomes in order to be successful. It was not until the 1950s that formal approaches became popular. An overview tugrul daim 1, dilek cetindamar 2, berna b eyhan 3 and nuri basoglu 4 who would have thought 10 years ago that apple will be a phone company or. Mba strategic management lecture notes pdf download mba. The community planning model is more grass roots, bottomup, consensus building.